According to a new code finding, Instagram may have contemplated mimicking Twitter by highlighting Verified users. Reverse engineer Alessandro Paluzzi reports that both iOS and Android Instagram apps now display a new feed filter that displays “Meta Verified” users alongside Instagram’s chronological Following and Favorites feeds from last year.
Instagram told TechCrunch, “This is not a feature we’re testing,” dismissing the findings.
The corporation did not indicate if the feature was in internal development or considered but rejected. But Paluzzi tells TechCrunch the capability was introduced to the code in the Android app (v2220.127.116.11.16) released on August 4th and the iOS version (v295.0) released yesterday.
That implies a new development, which would make Meta’s assertion deceptive but not false.
We think a filter for Verified creators would be a good feature for Meta.
Creator content is likely to dominate such a feed because verified users get proactive impersonation protection, direct access to customer support, exclusive stickers, 100 Stars per month to support other creators, and the coveted blue checkmark, which also applies to Instagram’s new app, Threads.
Instagram may boost creative visibility by adding “Meta Verified” to feed filtering. Regular Instagram feed filter users may pick the new option to browse material from favored creators instead of friends’ posts.
Meta Verified’s feature set, launched after Twitter Blue, was motivated by Twitter’s ambitions to pay its most engaged contributors.
Twitter Blue, now called X Premium as part of the X rebranding, gives subscribers their own Verified tab in Notifications, limited ads, an edit button, support for longer posts, and more to improve their posts.
Paluzzi uploaded the Meta Verified drop-down on X after discovering the new filter. For now, it’s the third feed filter option with a checkmark.