Roblox is expanding its metaverse vision by incorporating video chat functionality.
But as Roblox grows, its users are growing up, and the company is making moves to appeal to the changing interests of its aging audience. This week, the company announced it’s bringing animated video chat to its virtual world. The new feature aims to combine the interactions of apps like Zoom and FaceTime with the creative energy of a video game environment. The addition of video chat could also convince older users to buy a premium Roblox subscription or invest in Robux, the platform’s digital currency.
Sony previously operated a world-building platform known as Dreams, developed by Media Molecule. This versatile and virtual reality-capable platform recently ceased its online support as of the start of September. Is Roblox potentially poised to emerge as a prominent cross-platform service with robust world-building capabilities, while also being compatible with virtual reality technology?