In its quest to catch up with the rapidly advancing field of artificial intelligence, Apple is committing a substantial annual budget of $1 billion, as reported by Bloomberg. The tech giant recognizes the importance of staying competitive with industry leaders like Google, Microsoft, and Amazon, who have already integrated AI into their product offerings.
While Apple has incorporated AI into its products, it has not yet ventured into the realm of generative AI, unlike Google’s Bard or OpenAI’s ChatGPT. Apple’s current AI applications are primarily focused on enhancing photo quality and automatic text correction. The company has developed its own sizeable language model framework, known as Ajax, and has an internal chatbot, Apple GPT, though these innovations have not yet made their way into Apple’s consumer products.
Apple’s strategy involves infusing AI into services like Siri, Messages, and Apple Music, aiming to create automated playlists, much like Spotify’s collaboration with OpenAI. Additionally, Apple is exploring the integration of AI into Xcode to provide assistance for app developers. Key executives spearheading these AI initiatives at Apple include John Giannandrea, the SVP of machine learning and AI strategy; Craig Federighi, the SVP of software engineering; and Eddy Cue, the head of services, according to Bloomberg’s reports. Apple, however, has not issued any official statements regarding these developments.
Simultaneously, many individuals believe that Apple should prioritize addressing the current quality control concerns surrounding its iPhone 15 and consider delivering an even more exceptional premium device for its next iPhone lineup, particularly the Pro models. This comes in the context of Apple’s endeavor to invest a significant annual budget of $1 billion in catching up with the rapidly advancing field of artificial intelligence, as reported by Bloomberg.
Some users have reported issues like uneven coloring on the device’s sides, imperfect alignment between the screen and the frame, and dust inside the camera lenses. Apple has acknowledged these reports and is actively working to resolve the problems, offering replacements for affected devices.
It’s important to note that these quality control issues seem to be isolated incidents and not widespread problems. Nevertheless, they have raised concerns among users, given the premium price of the iPhone 15. Users have reported uneven coloring, with some devices displaying lighter or darker shades than intended. Imperfect screen alignment, causing a slight gap between the screen and the frame, has also been mentioned. Additionally, some users have observed dust inside the camera lenses, resulting in visible particles in photos and videos.
Apple has not officially disclosed the root causes of these quality control issues, leaving room for speculation. Experts suggest factors such as new manufacturing processes or design alterations may be contributing to these problems. It’s too early to determine whether these issues will significantly impact iPhone 15 sales, but potential buyers should be aware of these concerns.
There are also apprehensions regarding the durability of the glass back on the iPhone 15 Pro models. The glass back on the iPhone 15 Pro Max could relatively easily crack when the phone was bent, according to a durability test by YouTuber JerryRigEverything. Apple has not commented on these test results. It’s essential to consider that durability tests often push devices to their limits and may not accurately represent real-world use.
It’s worth noting that Apple has made it more cost-effective to replace the back glass on the iPhone 15 Pro models this year. As for whether the glass back on the iPhone 15 Pro models is more fragile than that of previous iPhone models, it remains uncertain. However, it’s a factor that potential buyers should take into account when making their decisions.