Amazon Unleashes Q for Business: To Challenge Microsoft and Google

Amazon has introduced a new chatbot called Q, specifically designed for use in professional settings. This marks Amazon’s entry into the highly competitive market of productivity software. The announcement was made at the Amazon Web Services’ Reinvent conference in Las Vegas, showcasing the company’s determination to compete with Microsoft and Google in the AI-driven software market.

Inspired by the memorable characters from James Bond movies and Star Trek, this product continues the tradition set by OpenAI’s ChatGPT chatbot, which is supported by Microsoft. OpenAI’s creation gained popularity for its generative artificial intelligence, capable of crafting human-like text in response to short human inputs.

Q is currently available in a preview version, offering a range of features at no cost during this period. A tiered pricing structure will be introduced, offering a business user tier priced at $20 per person per month and a version specifically designed for developers and IT workers priced at $25 per person per month. This puts Amazon in direct competition with Microsoft’s Copilot for Microsoft 365 and Google’s Duet AI for Google Workspace, both priced at $30 per person per month.

Throughout the preview period, Q will provide professional assistance to users in order to help them understand AWS capabilities and resolve any issues they may encounter. It can be seamlessly integrated into communication apps like Salesforce’s Slack and text-editing applications used by developers. In addition, it will be easily accessible through AWS’ online Management Console, with the ability to provide citations of documents to support its chat responses.

Q is capable of automatically making changes to source code, which can significantly reduce the workload for developers. The service offers compatibility with more than 40 enterprise systems, enabling users to discuss information stored in a wide range of platforms, such as Microsoft 365, Dropbox, Salesforce, Zendesk, and AWS’ S3 data-storage service. Users have the ability to upload and inquire about documents while engaging with Q.

Steven Dickens, a vice president and practice leader at the Futurum Group, is optimistic about the adoption of Q. He believes that Q has the potential to be a game-changer for AWS customers who are dealing with multiple service options. Amazon’s approach with Q is viewed as a departure from the traditional practice of developing individual AI assistants for each service in its portfolio.

Despite Amazon’s previous attempts at launching user-friendly applications, none have gained significant popularity. The majority of AWS revenue is still generated from their fundamental computing and storage services. Q, with its extensive capabilities and potential for integration, is well-positioned to meet the diverse needs of developers and cloud administrators. This was emphasized by Deepak Singh, an AWS vice president, who noted that administrators have the flexibility to tailor Q’s ability to provide answers on a wide range of topics.