Apple’s services business currently has over 1 billion subscribers, Thanks to Messi

As Apple announced during its third-quarter results conference call that its services division has over 1 billion paying subscribers, the company said it attracted 150 million users to iCloud, Music, Fitness+, Pay, Apple Card, and Apple TV+ in the past year.

The internet giant’s service revenue rose 8% to $21.2 billion. The business generated over 25% of the company’s quarterly revenue.

Lionel Messi was praised by CEO Tim Cook. The Argentine footballer joined Inter Miami after Apple and Major League Soccer signed him to a 10-year exclusive streaming agreement. Messi is supposedly increasing Apple’s subscriber numbers, but that may not last.

Lionel Messi made his Major League Soccer debut last month, and fans worldwide tuned in with MLS Season Pass, Cook said.

Apple announced $10 billion in Apple Card Savings deposits this week. The service began in April with a 4.15% APY. The company introduced Pay Later in March after many delays.

For the quarter, executives were optimistic about the services business. Apple CFO Luca Maestri claimed a broader content offering will convert free ecosystem users to premium customers.

The largest opportunity is that many of our customers are familiar with our ecosystem. Engaged with the ecology. They still use solely the free ecosystem. We hope we can attract more paid consumers by giving better and more content over time, he added on the results call.